Imagine for a minute the next<br />evolution of online retail, featuring an in-store browsing experience with<br />interactive 3D images. All of this would be tethered to a broader ecosystem that delivers fast and easy<br />augmented reality (AR), virtual reality (VR) and 3D content. <br /><br />This scenario above is not a fantasy.<br />Rather, it signifies a new world in which blockchains and virtual reality<br />intersect to provide valuable use cases for the world of commerce. Now content<br />creators can benefit from this convergence of blockchain technologies and AR/VR<br />through asset ownership verification. This allows a mechanism for receiving<br />royalties via smart contracts in order to design virtual worlds and encourage<br />collaboration.<br /><br />Leading this movement is Cappasity, a cutting-edge company founded with the goal of developing new<br />standards as well as an easy-to-use and scalable platform for the creation,<br />embedding and analysis of 3D and AR/VR content. This new system allows users to<br />create, rent and sell 3D content that can be embedded into an app or website<br />for an immersive experience.<br /><br />Click here to see the type of<br />3D model that can be generated and shared through the platform.<br /><br />The emergence of Cappasity comes at a<br />time when new and exciting developments are arising in myriad verticals,<br />including the medical, automotive, gaming, entertainment, art and education<br />sectors. Here, the company is leveraging the blockchain in order to become the<br />go-to exchange network for users, developers and businesses seeking to benefit<br />from 3D image creation, embedding and trading.<br /><br />This innovative platform will be<br />powered by a digital payment vehicle and currency called ARToken (ART), which<br />facilitates the trading of content inside the ecosystem. ARTs can be earned<br />through the creation and sharing of 3D/AR/VR content.<br /><br />Cappasity has been in a joint effort<br />with Intel since 2014, a project initiative that led to the creation of a<br />scanning software for Intel RealSense 3D cameras. After a successful campaign<br />to raise more than $1.8 million from angel investors, the company launched a<br />beta version of its platform and 3D digitizing software in January 2017. This<br />ecosystem is designed in two layers, a marketplace and infrastructure layer, making it particularly special.<br /><br />Given some of the company’s early<br />success, as well as the rapidly growing popularity of 3D content, there is<br />positive anticipation for the company’s initial ART token crowdsale which<br />begins September 27, 2017. Various cryptocurrencies, including BTC, ETH, BCH,<br />LTC as well as DASH, can be used to contribute to the campaign. <br /><br />The goal of the crowdsale is to reach<br />175,000 ETH, which will make Cappasity’s revolutionary plans a reality. Two<br />endowment entities have been established to foster this: the AR/VR Innovation<br />Fund and the Reward Fund.<br /><br />The Innovation Fund is designed to<br />get developers on board with the platform. Once content begins to be built, a<br />Reward Fund will be established over time. Upon completion of the token sale,<br />10 percent of raised funds will be dedicated to the former and 20 percent will<br />be allocated to the latter.<br /><br />Value Proposition in 3D<br /><br />The Cappasity platform provides tools<br />for 3D content creators and distributors to monetize and share their creativity<br />through a tokenized ecosystem.<br /><br />Kosta Popov, Cappasity’s founder and<br />CEO, touts the company’s embrace of the decentralized economy through<br />blockchain technology, which he said enables the company to address fundamental<br />issues currently facing content creators. <br /><br />“Top luxury retailers who have<br />implemented our 3D imaging integrations are showing conversion increases of 30<br />to 40 percent,” Popov said. “We are excited to bring innovative content<br />creators the opportunity to participate in the AR/VR content revolution with<br />the utility ARToken to power the whole ecosystem.”<br /><br />Delivering Excess “Cappasity” Through<br />Collaboration<br /><br />In a move signaling the company’s<br />forward advancement, Cappasity was recently selected to participate with Lafayette<br />Plug and Play, one of the leading innovation<br />platforms and an accelerator designed to fuel the next generation of retail and<br />fashion companies. Located in Paris, Lafayette selects top startups like<br />Cappasity twice a year to promote cooperation with its partners, including the likes of Carrefour, Galeries Lafayette, Tesco,<br />Lowe’s, Kohl’s, Lacoste, Kering and Rakuten. <br /><br />Cappasity therefore has been working<br />closely with corporate clients, including some of Europe’s top retailers, to<br />integrate its platform into their online stores in order to provide VR/AR<br />business solutions. <br /><br />To learn more about Cappasity’s<br />forward trajectory, including its upcoming ART token sale, read its white paper. Visit the website and follow the company’s social<br />media channels on Facebook and Twitter.The post Building “Cappasity” for AR, VR and 3D Content appeared first on Bitcoin Magazine.